FREQUENTLY ASKED QUESTIONS
(Mostly by MY family members)
What is copywriting?
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as visit a website or buy something.
Why is copy called copy?
A very good question.
'Copy' comes from the word 'copiae' – a Latin word that dates back to the 1300s meaning ‘an abundance of writing’. It has evolved over time and in today’s advertising industry it means written information that aims to inform, persuade or entertain an audience.
What is colourful copywriting?
Colourful copywriting is my own definition. It’s all about adding extra creativity to your writing. Seeing copy as part of the design. Writing starts with thinking and having ideas, and the words are simply an execution of that. Colourful copywriting connects with people on a deeper level. It’s creative, it’s clever and it works.
Can I hire you to do my copywriting?
Yes.
If you would like to work with me, send me an email. We’ll start with a call and take the time to work out exactly what you need, how long it may take, and how much it may cost.
I’m also open to new and exciting opportunities, so even if you’re after something a little bit different, don’t hold back. My inbox is always open.
What do you think of AI for copywriting?
AI is cool. It can be a great tool used alongside your own writing skills. It can help you brainstorm ideas, think of words, test the effectiveness of different headlines etc.
But, I wouldn’t solely rely on it. AI cannot draw upon the stories in your head, your personal emotions and experiences. When it comes to good copywriting, it’s all bout connecting with people, and so far, humans are still better at that.
Use AI, but always trust your own creative judgement as a human.